Natalie Pyron

I’m a digital marketing and web experience leader who works at the intersection of design, technology and communications. I have a passion for shaping and launching delightful consumer experiences. My strength is connecting customer insights with business objectives to craft meaningful solutions.

I’ve worked in start-up, small business, agency and public company environments – all which have their challenges and rewards. I have been fortunate to work on some pretty cool projects with talented, smart people and I’d like to do more. Progress drives me and I have a relentless desire to make an impact.

I’m currently working at Microsoft, driving web strategy for Xbox.com and managing a digital design team.

Some tools in my belt:

Digital Marketing: web strategy & production, SEO, conversion optimization, merchandising, ecommerce, subscription acquisition & retention, customer segmentation and targeting, omnichannel campaign management

User-Centered Design: storyboards, persona development, user journeys & flows, information architecture, wireframes, interaction design, prototypes, lab & remote usability studies, A/B testing, analytics, web accessibility

Product Management: synthesizing and documenting customer and business requirements, business case modeling, competitive/market research, functional specs, positioning & messaging frameworks, go-to-market plans

Marketing communications: brand development, copywriting, art direction, advertising, and event planning