I’m a product and marketing leader who works at the intersection of design, technology and communications. I have a passion for shaping and launching delightful consumer experiences. My strength is connecting customer insights with business objectives to craft meaningful solutions.
My experience over the last 10 years ranges from product development, user-centered design, consumer & B2B marketing, advertising, brand management, and even a little journalism – when black & white smudges were still in. I’ve worked in start-up, small business, agency and public company environments – all which have their challenges and rewards. I have been fortunate to work on some pretty cool projects with talented, smart people and I’d like to do more. Progress drives me and I have a relentless desire to make an impact.
Product Planning: MRDs/PRDs, Business Case Modeling, Competitive/Market Research
Product Design: Storyboards, Conceptual Diagrams, Content Inventories, Information Architecture, Flow Charts, Wireframes, Prototypes
User Experience Research: Lab and Remote Usability Studies, A/B Tests, Surveys, Persona Development, Analytics
Product Marketing: Positioning & Messaging Frameworks, Creative Briefs, Go-to-Market Plans
I enjoy trying out new tools to improve the UX development process and document my evaluations here.