Overview:
Customers expect more from the brands they love now. They want to interact, be rewarded, and express themselves. GameHouse was determined to provide an experience that would fulfill these desires. With a refreshed brand and website, GameHouse had the foundation in place to deliver a site that players would want to return to everyday.
Challenge:
Build a meta-game experience on GameHouse.com to drive repeat visits and user engagement.
Solution:
I worked closely with product management, design, and engineering teams to define and launch GameHouse Rewards. With GameHouse Rewards, players are rewarded for everything they do on GameHouse.com – logging in, playing & buying games, renewing their subscription, sharing, and more. For every action players earn points which increase their site level, while GameHouse Coins and badges are awarded for specific activities. Players can show off their rank, reputation and achievements as they progress, while also redeeming their coins on game discounts and gift certificates, like Amazon Gift Cards. The program centers around the concept “the more you play, the more you win.”
My contribution included defining product requirements with product management, developing wireframes, leading a design team in finalizing all UI elements and screen designs, coordinating implementation between design and development, and driving the go-to-market launch plan and deliverables.
I conceived the idea of a toolbar that would live persistently at the bottom of a player’s browser as they traverse the experience, providing quick access to their GameHouse Rewards information without being too intrusive.
A designer on my team with incredible illustration skills created custom badges that were fun and on-brand. They became collectible items like scout patches that everyone wanted to earn and show off. This became a successful marketing tool which we tied in to special game releases and promotions.
We created a GameHouse Rewards hub to help promote the new features.
