From candy corns to candy canes, the holiday season brings families together with the gift of games and there’s certainly no shortage for holiday themed content. Following are just a few example campaigns that I developed and launched for our games channel partners.
Create engaging holiday campaigns to drive game downloads and sales of new and back-catalog titles.
I tested a few types of campaigns including gift guides, an advent-like calendar in which a new game or deal was revealed daily, and year-end charts. For each campaign, I partnered with our account management team to source new content and select relevant games from our back-catalog to merchandise. I designed custom landing pages, emails and banner ads for promotion.